How to organize recipients into lists in MailEach

Lists are the backbone of your MailEach workspace — every recipient belongs to a list, and every campaign and signup form targets a list. This guide shows how to create, rename and remove lists so your outreach stays organized.

What are lists?

A list is a named group of recipients. You might keep one list per audience — "Newsletter subscribers", "February prospects", "Trial users" — so you can target each group separately in campaigns, sequences and newsletter forms. A recipient can be moved between lists, and a single list can feed many campaigns.

Creating a list

Open Leads → Lists. Type a name into the List name field and click Create list.

New lists start empty. Add recipients to them by importing (see our importing guide) or by adding them one at a time from the Leads view.

Renaming a list

Next to any list, click Rename, type the new name and save. Renaming doesn't affect the recipients inside the list.

Deleting a list

The Delete action removes the list and every recipient inside it, so only use it when you're sure. There's no undo. If you just want to empty a list, move its recipients instead of deleting the whole list.

Using lists to target campaigns

When you create a campaign or a newsletter signup form, you choose which list to use. Keeping clean, well-named lists means you always pick the right audience without hunting through a single giant pile of contacts.

Best practices

• Name lists by audience and purpose (e.g. "Blog subscribers", not "List 2").
• Move unengaged or bounced recipients out of active lists.
• Keep a dedicated list for newsletter signups so forms and campaigns never mix.

Next steps

With your lists set up, add tags and refine individual recipients, or jump straight to building a sequence. See our other guides for the next step.